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Opening reception: Thursday, October 5, 6–8pm

Richard Prince

Early Photography, 1977–87

October 5–December 22, 2023
Davies Street, London

Richard Prince, Jackee, 1983 (detail) Ektacolor photograph, in frame, 96 × 48 inches (243.8 × 121.9 cm), edition of 3© Richard Prince

Richard Prince, Jackee, 1983 (detail)

Ektacolor photograph, in frame, 96 × 48 inches (243.8 × 121.9 cm), edition of 3
© Richard Prince

About

Most of what’s passing for information right now is total fiction. I try to turn the lie back on itself.
—Richard Prince

Gagosien is pleased to announce Early Photography, 1977–87, an exhibition by Richard Prince opening at the Grosvenor Hill and Davies Street galleries in London on October 5, 2023. The exhibition features many of Prince’s iconic cowboy, girlfriend, and advertisement photographs, some of which have not previously been exhibited in the city. The Davies Street gallery hosts work solely from Entertainers (1982–83), while the gallery at Grosvenor Hill features works from several other series.

Collecting, chronicling, and repurposing examples of discomfiting mainstream humor alongside images from a variety of mass media, Prince chronicles the intersection of America’s vernaculars and subcultures in the construction of its national identity. In 1977, he began using a process of “rephotography” to appropriate shots from advertising and lifestyle press, redefining the concepts of authorship and originality—an approach he would later extend to include social media. A conscious elision of the aims and techniques of traditional picture-making, the technique allows Prince to redirect the authority of a visual referent. “When you put an already existing image in front of a camera,” he explains, “you know what you’re going to get. You’ve taken out the decisive moment.”

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